Automation · Paid
Nova Bank
−38%Cost per lead
62%Less manual follow-up
4 wksTime to launch
ClientNova Bank
Year2026
RegionLondon
ServicesAutomation, Paid
01The challenge
Leads were arriving from many channels but sales followed up slowly and inconsistently.
02Our approach
Phase 01Unified CRM with lead scoring
Phase 02Email and WhatsApp nurture flows
Phase 03Performance campaigns tuned to qualified leads only
Frame 01
Frame 02
Frame 03
03The result
Sales response time dropped from hours to minutes while cost per qualified lead fell by 38%.
“Brown Cloud connected our ads, CRM and follow-up emails into one funnel. Leads get a reply within minutes, and our cost per lead dropped by 38%.”
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