Design · Paid
Lumen Foods
3.4xReturn on ad spend
+88%Brand recall
14Packaging SKUs
ClientLumen Foods
Year2025
RegionDubai
ServicesDesign, Paid
01The challenge
A family food brand wanted to look premium without losing its warmth, and sell beyond its home market.
02Our approach
Phase 01New identity and packaging system for 14 products
Phase 02Launch film and social creative kit
Phase 03Always-on paid social with weekly creative testing
Frame 01
Frame 02
Frame 03
03The result
The relaunch tripled return on ad spend and made the brand stand out on crowded shelves.
“Their creative and paid media teams work as one. The new ad creative lifted our return on ad spend to 3.4x, and every campaign is now tested and reported on weekly.”
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